Guide: Why do some online fundraising campaigns succeed while others flop? The guide to online fundraising for non-profits in emerging markets.
Written by: Daphne Owilly
We often hear about a great cause that managed to raise a large sum of donations from an online campaign. We don’t hear about the thousands of causes that are trying to achieve a similar goal unsuccessfully. But what makes one online fundraising campaign succeed and the other flop? Here are 5 main issues to consider when raising money for a non-profit in a developing country.